I know that headline may throw you off a little bit (or a lot), but it’s true. GameStop, the world’s biggest video game retailer, is partnering with Insomniac Games and is set to publish the developer’s next project, Song of the Deep.This non-traditional developer-publisher partnership came about after a conversation between Insomniac Games President and CEO Ted Price and GameStop executive Mark Stanley where each of the men discussed their plans and hopes for the future. Stanley talked about how GameStop was searching for new ways to engage with their customer base and Price discussed how Insomniac had an idea for a new game. After describing what Song of the Deep was all about to GameSpot, the project got rolling.“I think this will work because we’ve both been in the games industry for a long time,” said Ted Price in a press release. “There’s a lot of trust involved. They trust us to shepherd our creative vision and make the best possible game. That’s not always the case with traditional publisher-developer relationships.”Though GameStop is producing the title, Insomniac Games will retain complete ownership of the IP.Song of the Deep is a bit of a departure for Insomniac, as the title isn’t the type of big AAA game that the developer is known for. This will be a 2D side scroller in the vein of Metroid and Castlevania. Players will get to play as a girl named Merryn who goes on a journey to find her fisherman father who is lost somewhere in the depths of the ocean. She has to use a submarine to explore the abyss and battle all sorts of nasty underwater monsters.The game will be available digitally for the PC, PlayStation 4, and Xbox One, but it will also be available physically exclusively at GameStop stores. Beyond the game, there will also be a children’s book from Sterling Publishing, and other merchandise related to the title.“It’s a big risk because a game like this at this level has never had this type of support at launch,” said Mark Stanley. “We don’t have unreasonable expectations that every gamer out there will want the game, the doll, the book, the T-shirt — everything. However, we feel it’s worth the investment to see how well it will do and be received.”GameSpot getting into game development may seem odd but given that the industry is moving more toward digital releases, the company has to find other venues to generate profit. Expect them to publish more games if Song of the Deep is successful. Expect the title to be released sometime this Spring.