Dear Millennials, Beefeater Wants to Be Your Bestie with Beefeater Pink Gin

first_img Editors’ Recommendations 6 Classic Gin Cocktail Recipes You Can’t Live Without 10 Best Gins Under $20: Just Add Tonic Beefeater, one of the most awarded and respected gin distillers in the world, wants to add a little color to their arsenal. The newly-launched Beefeater Pink is poised to shake up the Beefeater brand and the modern perception of gin — even if the idea of pink gin goes back centuries.Beefeater Pink has the same London Dry base we know and love, flush with juniper and citrus flavors. The newcomers to the party are strawberries which provide a natural pink tint to the spirit.“The strawberry works well with the other flavors in the gin. It was really important to me to get the right balance of the flavors and for it to not be too sweet,” Master Distiller Payne told The Drinks Business. “Soft fruits don’t distill very well so we add the natural strawberry flavor after distillation.”Payne was inspired to create this colorful expression by the work of Beefeater’s founder James Burrough. Burrough pushed the envelope with his distillation experiments which resulted in the invention of raspberry gin, cherry brandy, and British Brandy, to name a few. Slightly pre-dating Burrough’s hued endeavors, however, was the pink gin cocktail. Largely medicinal, the drink was simply a mix of gin and bitters consumed by Royal Navy sailors to combat seasickness. So, it was as true then as it is with the current rosé craze: men drink pink.Beefeater Pink is still a bold move for a ubiquitous company that previously had a stable of four fairly classic gin expressions. The whimsically-bottled pink gin is meant to appeal directly to younger millennials, serving as a gateway to the wonderful world of juniper spirits. At the approachable $20 price tag, they may very well succeed.Available in 12 countries beginning in March, 2018, the gin’s fall release in the U.S. seems like bad timing, but it may be able to serve as transitional beverage from summer rosé into more spirit-focused drinks. The strawberries add a new dimension to traditional gin cocktails while opening the door to extending sweet summer flavors long into the darker days of fall or beyond. Don’t believe us? Try out this simple gin and tonic recipe from Beefeater.Pink and TonicIngredients2 parts Beefeater Pink3 parts tonic or sparkling waterSliced strawberriesMethod: Combine Beefeater Pink and your choice of tonic or sparkling water in a glass over ice. Garnish with sliced strawberries.For other, less pink gin cocktails, check out six classic gin cocktails no man should live without. The Best American Gin 11 Best Gins for a Refreshing Gin and Tonic The Manual Spirit Awards 2019: The Best Craft Liquor Made in Americalast_img read more

US Embassy protests blocking of demonstrators

“All Sri Lankans should enjoy the same rights and live in dignity, sharing a democratic, secure, and prosperous future,” the US Embassy statement said.The police blocked a group of people heading to Colombo from the north late last night to take part in a demonstration over the disappeared, Tamil politician Mano Ganeshan said.He told the Colombo Gazette that some 10 bus loads of people mainly from Vavuniya and Mannar, which were preparing to leave Vavuniya today, were blocked by the police. The LLRC recommends thorough investigations into disappearances as well an establishment of a mechanism to address cases of the missing and detained.The US Embassy says since last year’s UNHRC resolution the United States has grown increasingly concerned by the lack of progress on these issues, as well as backsliding on other important areas of fundamental democratic rights. The Embassy also said that the United States is constructively working with international partners to support these basic freedoms through the United Nations Human Rights Council (UNHRC) resolution in Geneva. Ganeshan said that the police had warned the people that there was information the buses may come under attack when heading to Colombo. (Colombo Gazette) “We continue to urge the Government of Sri Lanka to follow through on its own commitments to its people by implementing recommendations made in their Lessons Learnt and Reconciliation Commission (LLRC) Report;” the Embassy said. The US Embassy in Colombo, in a strongly worded statement, has hit out at the government for preventing hundreds of people from the north from heading to Colombo today to take part in a demonstration calling for information about their disappeared family members,The Embassy called on the Sri Lankan authorities to allow free movement of these citizens as the right to freely express opinions is universal and protected under Sri Lankan and international law. Report by Easwaran Rutnam read more