SZA, 21 Savage leverage huge deals, master recording ownership News SZA, 21 Savage leverage huge deals sza-21-savage-leverage-huge-deals-master-recording-ownership Jul 13, 2017 – 6:12 pm Jimmy Iovine on SZA label deal_071317_Zeitgeist-embed Twitter https://twitter.com/keiopensdoors/status/882839280967491584 Young artists use the power of social platforms to create their brands and build their audience bases, bringing massive bargaining power to major label dealsBrian HaackGRAMMYs Jul 13, 2017 – 6:18 pm GRAMMY.comThe wild west of self-promotion opportunities afforded by modern internet and its ever-expanding interconnected spheres of social media have opened unprecedented doors of opportunity for young artists in recent years. Barriers against entry to the big leagues of the mainstream music industry continue to dissolve, and these changes occur at an increasing rate of acceleration.Previously, a young artist’s biggest barriers to entry may have been the struggle to reach untapped markets of prospective fans, which they would historically need the promotional strength of a major label to identify and activate. Now, the proliferation of peer-connected social music streaming platforms such as SoundCloud, Spotify and AppleMusic make it possible for artists with genuine appeal to cultivate and capture a large audience before ever signing a major record deal.As a natural outgrowth of this era of upheaval in our industry, there has been a fascinating shift in the balance of power. The deals certain young artists are able to sign, as well as the heretofore un-heard-of leverage they can bring to the table during their first encounters with major league players has become a fresh success story of the modern music industry.This ability to independently create first a fan base, and then a movement, has helped exciting young artists — notably Russ, SZA and 21 Savage — leverage deals making headlines.New Jersey-based rapper/producer Russ, for starters, recently made a major a splash with his series of successful SoundCloud releases, many of which have garnered more than 2 million plays in less than six months. However, long before taking his talents for outputting hot rap singles to SoundCloud, he spent more than 10 years building a following and honing his craft.During that time, he released 11 full albums and cultivated a hardcore legion of ride –or-die fans. When it came time to finally cut a deal with a major, Russ had built an engaged audience that allowed him a 50/50 share of the profits for any releases on the label.”Basically, you either get a profit split deal or you get a royalty deal,” said Russ. “Royalty deals are s*** but new artists aren’t getting profit split deals out the gate. I was able to. That has to be part of the narrative.”St. Louis-based R&B/neo-soul singer SZA utilized her social following, with the help of Top Dawg Entertainment, to cut a joint deal with RCA Records that was so strong that even music executive Jimmy Iovine took notice. The obvious through line connecting these three young artists is quite simple: they understand the power of the medium they use to deliver music to their fans, and they’ve paid attention to the history of artists who’ve gone before them.21 Savage’s case in particular is a fascinating yet simple lesson many artists have yet to learn: ownership of the master recordings is crucial.For some artists, the battles over publishing rights and masters ownership has become the stuff of industry legend — cautionary tales for wiser rising stars to take to heart.Prince is arguably one of the most famous cases, having spent decades of his career fighting to regain financial control over the rights to the masters of some of his most beloved recordings, a battle the singer waged from the mid-1980s until 2014.Paul McCartney fought for nearly half a century to recover ownership rights to the Beatles’ massive catalog of hits, finally settling the dispute to his satisfaction just a few weeks ago.As Iovine pointed out in his summation of the changes SZA’s label deal signify, artists who understand the power of current technology are in an incredible position to leverage vastly different deals with major labels than ever before. Meanwhile, the role labels play remains pivotal — perhaps now more than ever.With equal efforts supporting artist development and activating new fan bases now coming from both artists and labels, previously unthinkable new pathways for creating successful music brands will open. The truly exciting aspect now is waiting to see what will come next.How did Jimmy Iovine, Dr. Dre get their start? Industry heavyweights talk HBO’s “The Defiant Ones”Read more Yet another young artist making thoughtful moves to protect his profits and his longevity is 21 Savage. In response to an article from venerable hip-hop blog DJ Booth highlighting SZA’s success story, Savage’s manager triumphantly revealed that, due to the huge following Savage built prior to signing with L.A. Reid’s Epic Records, he was able to leverage a deal that awarded 100 percent ownership of all master recordings to the artist — a deal unheard of even five to 10 years ago. Facebook Email
File photo of Sunrisers Hyderabad captain Kane Williamson.IANSThe leadership group at SRH is perhaps the strongest and at its helm is one of the most astute minds in world cricket — Kane Williamson. The backroom staff of SRH is fantastic and they are like a family who does not put unnecessary pressure on the players. The like of Tom Moody, VVS Laxman and Muthiah Muralitharan are more like catalysts and enablers that help the players play their natural game by expressing their own skills in the ways they know best. Weaknesses The batting form of Manish Pandey has not been great and David Warner is returning after a long layoff. Thus, the pressure of run scoring will fall heavily on the shoulders of Williamson. The team has a decent middle-order but none of them can be ascertained as match-winners. Yusuf Pathan is a difference maker on his day but he is towards the end of his career. Read: Predicted playing XIsOpportunities SRH has the perfect opportunity to lift another title. They have one of the most balanced teams heading into the tournament and like they always do, they purchased very shrewdly in the auction this time too. The likes of Rashid Khan, David Warner, Bhuvi and Williamson are all big match players who can turn games on their own. Thus, another strong season is expected in Hyderabad. This IPL will provide Warner with the perfect opportunity to get back to a high standard of cricket. Following his ban, the left-hander has played club level cricket which is a far cry from international standards. Thus, he will see the IPL as an opportunity to get back into shape for the upcoming World Cup. Threats SRH has a lot of players who perform a similar role which gives the management a headache in terms of keeping the entire camp motivated and happy. Shakib Al-Hasan and Mohammad Nabi have similar jobs; the five pacers will not get a game every time; Jonny Bairstow, Wriddhiman Saha and Sreevats Goswami will be vying for the same role. Even Yusuf Pathan and Deepak Hooda are similar types of players. IBTimes VideoRelated VideosMore videos Play VideoPauseMute0:05/1:19Loaded: 0%0:05Progress: 0%Stream TypeLIVE-1:14?Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedSubtitlessubtitles settings, opens subtitles settings dialogsubtitles off, selectedAudio Trackdefault, selectedFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window. COPY LINKAD Loading … Squad Kane Williamson (C), Basil Thampi, Bhuvneshwar Kumar, Deepak Hooda, Manish Pandey, Natarajan, Ricky Bhui, Sandeep Sharma, Shreevats Goswami (WK), Siddarth Kaul, Syed Khaleel Ahmed, Yusuf Pathan, Billy Stanlake, David Warner, Mohammad Nabi, Rashid Khan, and Shakib Al-Hasan, Vijay Shankar, Shahbaz Nadeem, Abhishek Sharma, Wriddhiman Saha, Jonny Bairstow, Martin Guptill Close One would not ideally fancy Sunrisers Hyderabad to be tough competitors in the Indian Premier League but it is a team everyone likes. They are every opposition fan’s second favourite team but within the camp, they have been able to foster an atmosphere of success. SRH finished runners up last season despite their campaign tailing off slightly after a bright start. This season, they have bid goodbye to Shikhar Dhawan but will welcome David Warner back to the fold. The franchise has also acquired the services of Vijay Shankar who came their way in a trade which involved Dhawan going to the country and tournament’s Capital. Here’s taking a look at SRH’s strengths, weaknesses, opportunities and threats.Strengths The team is filled with quality Indian seam bowling options in Bhuvneshwar Kumar, Siddharth Kaul, Sandeep Sharma, Basil Thampi and Khaleel Ahmed. This gives them the opportunity to stack their batting and all-rounders with overseas players. In Bhuvi and Kaul, they have quality death bowlers too. The plethora of options also allows the captain to pick and choose depending on the conditions while keeping everyone fresh. Sunrisers Hyderabad to take on Chennai Super Kings in IPL 2018 finals Tom Moody has impressed with the Sunrisers Hyderabad in the IPLIANSIf the mystery of Rashid Khan is decoded, the bowling attack suddenly looks much less threatening. In the age of technology, it may so happen that the opposition does figure him out and that remains a constant threat.